Expanding Ghana’s export presence with high-demand natural products like wholesale shea butter and wholesale African black soap is no longer just an aspiration—it’s an achievable strategy. The recent FirstBank & African Import Export Solution forum, held in collaboration with the Ministry of Trade and GEPA, provided vital insight and practical tools for businesses like South West Six Ltd. to enhance our global competitiveness.
The Forum: Where Strategy Meets Export Growth
As Ghana positions itself to meet growing global demand for ethically sourced, natural products, SMEs like South West Six Ltd. are increasingly being recognised for our role in export growth. During the forum, Hon. Elizabeth Ofosu-Adjare, Minister for Trade and Agribusiness, highlighted the government’s continued support for businesses ready to scale.
Her remarks reaffirmed a shared mission: growing exports through quality, traceability, and long-term partnerships with international buyers. The Ministry’s roadmap aligns closely with our goals at South West Six Ltd.—to sustainably bring Made-in-Ghana goods to global markets.
Practical Export Frameworks: The “Prepare, Send, Sell” Model
A key takeaway came from Nduka Udeh , who delivered a compelling breakdown of the “Prepare, Send, Sell (PSS)” system. His insights provided a simple yet powerful model for improving how African SMEs export goods:
- Prepare: Ensure your products meet international standards.
- Send: Handle logistics, documentation, and trade compliance.
- Sell: Build a strong brand, find buyers, and secure distribution channels.
This model resonates deeply with our operations, especially as we supply African black soap and shea butter to international retailers, distributors, and wholesalers.
Elevating Ghana’s Position in Global Trade
One of the forum’s most encouraging messages was the emphasis on positioning Ghanaian exports as premium, not just competitive. The emphasis on value addition, sustainable sourcing, and traceability will be key to ensuring long-term market presence.
Platforms like the International Trade Centre (ITC) were also discussed as resources to help small and medium businesses access trade intelligence and matchmaking tools.
We were inspired to strengthen our storytelling around Ghana’s natural products—connecting our wholesale African black soap and shea butter not only to quality but to heritage and social impact.
What This Means for South West Six Ltd.
The forum reminded us of the immense opportunities awaiting African exporters when equipped with the right knowledge and strategic partnerships. At South West Six Ltd., we are:
- Investing in systems to ensure supply chain consistency and reliability
- Strengthening relationships with global wholesalers and retailers
- Using international trade insights to refine our go-to-market strategies
Final Thoughts: Forward Together
Events like this forum create powerful momentum—not just for South West Six Ltd., but for the entire ecosystem of Ghanaian exporters. We’re proud to be part of a movement transforming local expertise into global demand.
If you’re an international business looking to import high-quality Ghanaian products—or if you’re part of Ghana’s export community—let’s collaborate.
